Myer is an Australian mid-range to upscale department store chain. It extends its services to all of the Australian states and one of the self-governing territories. Myer offers a broad range of products across men’s, women’s, and children’s clothing, along with their footwear, accessories, cosmetics, and fragrance.
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What are the products from Myer so special?
Myer collaborates with the leading brands and many innovative events to deliver awesome and memorable experiences. Its department stores focus on the needs and desires of fashionable women and offer their shoppers the freedom to browse and shop safely and decorously away from the home. The brand occupies a unique place in the minds of its target consumer and it holds a unique selling proposition to define how exactly the brand will compete in the marketplace.
The history and the growth of the Myer brand
The Myer retail group was started by Sidney Myer, who migrated from Russia and Melbourne in the year 1899. They opened their first Myer store in Bendigo in the year 1900 and stored their second store in 1908. Myer built the largest chain of departmental stores in Australia and year 2014 to 2017, they revealed a new brand direction and updated their store layouts, and launched new brands.
They launched their new website in the year 2018, to streamline their shopping experience. Historically, Myer stands as the pinnacle of accessible quality on the high street. Myer allows third-party sellers to sell their products on their websites. The relevant seller will be indicated on the product information page, following the brand name of the product.
Why should you buy products from Myer?
Myer is an exclusive online store that sells products at incredible discounts. Myer sells small electrical kitchen appliances, personal care, and other items at a 20% discount. The brand also sells selected women’s clothing at a flat discount of 30%. You can buy bed linens, quilts, pillows, towels, and protectors for up to 60% off.
You get to shop a lot of brands, including Tommy Hilfiger, Lacoste, GANT, Gazman, and a lot more at a flat 30% off. Even women’s lingerie is available at a flat discount of 30%. Apart from women’s clothing and accessories it also sells dinnerware, glassware, cutlery, electronic items, appliances, and even home décor essentials at flat 40% to 60% discounts. The brand favors women’s fashion accessories and sells them at attractive discounts from 25% to 60%.